You may have seen this dark looking guy in front of Propagandas door on Fridays, when they had the famous New Rave parties last year. You may have seen him hanging out at one of our Labelfucker parties and you may have experienced his charm (I’m being sarcastic) at our last LF Party, where he did the face control and guest-list check. Who is this guy with the American accent. East Coast Baby! East Cost! Straight outta New York, ya know na mean?

It has been a while since I first met Zak and Ja’bagh two New Yorkers from Caucasian decent, who live in Moscow as long as I am here. Zak and Ja’bagh run a photostudio and a production company. They mainly do work for advertising nowadays, but like me they ventured out and started some alternatives to posh Moscow nightlife. We have a lot in common and so we became friends over the past year.

Ja’bagh worked on a photo book showing the young and alternative people who are the “new� other side of Moscow’s nightlife. They are crazy, they are creative, they have tattoos and they are anything else than mainstream, which they often consider an offense. Ja’baghs book is a must see for everyone who is interested on the other side of Moscow. Wherever there is a mainstream there is an underground movement and the stronger the mainstream, the stronger the underground. Ja’bagh has portrait that underground. This once again makes him someone who sticks out of the normal and it shows his creativity and his ability to work off the beaten cliques of Russia and Moscow. Moreover it makes him someone with a feeling for what’s going on in this ever changing metropolis and its sub-cultures.
Ja’bagh started out with art and fashion photography shooting editorials for Vogue, Elle, Cosmopolitan and many others. Then he started shooting commercials and major ad campaigns. His book is going back to the roots of it all, ART. The book is dedicated to Moscow, the city that gave him to grow and develop with her. Its also dedicated to the people who like to think outside the box and who are out of the mainstream.
You can get Ja’baghs book in most Moscow bookstores from next week on. ass on the word. This may be interesting for other people as well.
http://www.brainstormmanagement.com
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