I have seen this a few months ago and you can find some more of these clips in my youtube playlists. “Will it blend?”, Tom Dickson, founder of Blendtec asks with a boyish smile in his face. He seems to like to do this viral campaign and its a good example for how “Viral” can really work. You’ll have to be crazy, push the limits, don’t be afraid and invest some money. There you go. Will it blend, probably one of the most successful viral campaigns ever done and he keeps blending…
an Iphone (oh that must hurt all of you Apple fans)
or Lightsticks