Honesty rules! How Uwe Sasse tried to destroy my future.
September 30th, 2005 by
Two-Zero
Spiegel Online is just reporting that the head of the German Americas Cup Team Uwe Sasse was fired this morning. The name Uwe Saße is connected with a painful experience I had about 10 years ago. I used to be a snowboard pro of the early days, traveling and writing for magazines across Europe. 1995 was my peak year in terms of writing and publications. I have been writing for almost every large magazine in Germany and some foreign ones. A Swiss magazine sent me to an event in France which was organized by Uwe Sasse. The first European (Vision) Boardercross. It was a new form of a contest, but the company Vision organized many travel companies and did a good job in promoting the event forehand. The event itself was a disaster. Nothing worked out and a few thousand kids were left in chaos and personal misery.
Shortly after I got back I wrote my articles about this fuck-up and it was hard to stay objective, but I did. I know that negative stories don’t sell well and so I tried to find some positive things and mix it with objective views of the event and let the reader decide himself. A few weeks later, my articles have long been written and gone into press already, I am invited to some party of Germany’s SNOW magazine. I met a few nice press people, some riders and the usual business crowd. While going to get another round of drinks for my rider buddies, I noticed a guy, who was talking about this Vision event to other people at the bar. He told them what a great success that event was and how well everything went. I tried to ignore him, so I went back to my friends and chatted with others. Half an hour later I came back and this guy was still talking about the “Great Vision Boarder Cross”. Probably I should have been quiet, but I am a natural warrior and with 24 years of age, you are not experienced enough in life to know, when it’s better to shut up. I have asked myself many times after this, how I would react now. Probably the same way. I also asked myself, how my life would have turned out, if I would have not done that. Anyways, I politely asked the guy, who was so full of himself, if he wants to hear my opinion about it. He had a glare in his eyes and said yes, not expecting that I’d say something bad about it and hoping I would support his self-glory.
So I calmly told them about it. I told them all. About the kids I saw, which were waiting outside of some event circus tents in the poring rain for hours, trying to catch a few tunes of their stars (Beck for example), because they couldn’t afford to go inside. Meanwhile the tents were empty inside. Only riders and press were there, because they had free entry. In Germany the kids were told everything would be included into the price. EVERYTHING. But some bad calculation/organization led Sasses crew to make a literally last minute change and charge entry fees of about 20 €/per event. That is a lot of money for someone, who was sent by his parents with maybe 50€ of pocket money for 4 days, because the package was sold as ALL INCLUSIVE. Besides, Apartments were overfilled and people had to sleep on couches, although they’ve paid for beds. It was raining and local supermarkets, pubs and restaurants were too expensive for most of them. They could just stay at home all day, playing cards, waiting for the long 4 days to pass. Because of the rain, there was next to no snowboarding. I remember (even today) the frustrated faces of these kids that were cheated on so badly. I remember the locals, that told me, that this event came over them like a plague without any warning and that they just wanted everybody to leave again. I remembered all of that and this is what I said to Uwe Sasse and his listeners, which were from the ZDF (national TV) as it turned out much later.
A few days later I am getting upset phone calls from the chief –editors of all magazines I wrote for and even one I never wrote for called me and told me that my behavior was bad and I’d never get a job from them. From one moment to another I have lost my 2nd job and I was just lucky I had my government job at the federal police to help me survive financially. What has happened? The guy at the bar was Uwe Sasse, owner of Vision Street Wear Europe, later US 40 and later holder of a few other positions until he got the manager of Germany’s America’s Cup Team. Sasse called all editors after the party and told them I’d asked him to pay me a bribe or I’d write bad about his event, which of course was a lie. Sasse being one of the largest advertisers put pressure on them and the magazines had no other choice (if they believed him or not) than letting me go. Sadly, most of the editors didn’t even have the guts to tell me for years what the real reason for firing me has been. Only one broke the silence more than a year later and told me the truth.
I guess, you know how I am feeling about Uwe Sasse ever since these days. I could write so much more about him. About Vision Street Wear or the US40 brand, or that he was sentenced to 1 year jail because of a bankruptcy, but I think you get the picture, what kind of a person that is and I am just happy he once again got what he deserves. Hoping he will fail over and over again with his rude tactics and behaviors. Karma is like a boomerang Mr. Sasse. What comes around goes around and the Internet is a powerful tool to research ones past mistakes.
Did I learn anything out of this? I guess I am more careful with what I say and write, but I still believe honesty rules! I managed my life after this fall. Got up, cleaned myself and walked on with the head up, because I know, I have a clean concious. For a while I was hoping I’ll meet Sasse again. Maybe me being in a better position, so I can kick his ass, but now I think he is just bad karma and life will punish him anyway. I don’t even want to be close to people like him. I moved on. Went to the US, came back to Europe. Established myself in the new media business. Oh, I just hope he is not reading this now and sending my clients another round of threads and I’ll loose them. Oh well, in that case I will be on the ground again, as so many times before. Get up, clean myself and move on with a clean vest. Honesty rules and bad karma brings you down. I have survived many more crisis after this and probably much more are waiting for me, but at least I ALWAYS ended things in a clean way, keeping my Karma good.
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